Some of you may have received a scary sounding email from Amazon that “Amazon is terminating your Associates account…”, I would like to shed some light on this to ease any concern and provide more clarity:
- AMZ Analyzer allows customers to use the optional “Product Advertising API Credentials” which are obtained via the referenced “Associates Account”. These credentials are OPTIONAL and are not required to run the program but ARE required to receive the “is Amazon a Seller” data,
- The Associates account & Product Advertising API are primarily meant to be used for Amazon’s affiliate program which allows you to monetize traffic sent to Amazon.com listings via advertising banners, etc. You can learn more about this program here, Amazon was previously not enforcing programs like AMZ Analyzer (and many others out there) from using these credentials for non-referral/affiliate based activities but has now started enforcing,
- The Associates Account is NOT RELATED to your seller account and termination of a Associates account does not have any impact whatsoever on your ability to sell products on Amazon.com. In fact, Amazon Associates would previously terminate your Associates Account for failure to generate referrals every 180 days which required re-registration to keep credentials valid.
In order to be overly cautious while we explore this further with Amazon, we are advising our customers that do not use these credentials for Affiliate/Referral business to disable Product Advertising API features by leaving the options shown in red box below unchecked.
To reiterate, these actions by Amazon have no impact on your seller account whatsoever and the use of Marketplace API credentials (which ARE required to run the program) is completely acceptable by Amazon and within its terms of service.