BPO Opportunities
*June 2022 update added additional features to BPO which are not covered in the video.
June 2022 Update notes:
- New user interface for the BPO configuration screen,
- Added De-personalization as an option as well as Category selection,
- Added functionality to manage currently scheduled reports and schedules.
What are Business Product Opportunity (BPO) reports?
Personalized or De-personalized (updated June 2022) Amazon recommendations to sellers for B2B products that are either:
- Lacking enough sellers to meet demand, which means you can sell on the existing product listing, OR
- Products that have demand but are not sold on Amazon yet! This means you can source the product and create a new product listing!
Personalized reports show results based on your selling history. De-personalized reports ignore your selling history and may produce new BPO opportunities
Data is delivered DIRECTLY from Amazon to answer the question: “What products should I list on Amazon that will increase my B2B Sales?”
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What type of BPO reports are available?
Products Already Sold on Amazon
Products that are already sold on Amazon where Amazon sees more demand than supply. In other words, these products need more sellers!
Products Not Currently Sold on Amazon
Products that are not sold on Amazon yet, but Amazon Business customers have indicated they would like to see them sold. Ka-Ching!
How often should I scan BPO reports?
Reports data is refreshed by Amazon every week with up to 1,000 results per report. You can select the “Schedule Weekly Processing” option for the app to scan new BPO reports for you automatically when new data is available.
What new data is available with BPO Reports?
BPO reports have certain data columns which are new and unique to BPO Reports. Below is a chart showing the new data columns.
| Column | Products Already Sold on Amazon | Products Not Currently Sold on Amazon | Description |
| B2B Sales Rank | ✓ | Sales Rank as it relates only to Amazon Business purchases | |
| B2B Sales Rank Growth | ✓ | Growth in B2B Sales Rank expressed as HIGH, MEDIUM, LOW | |
| Brand You Offer | ✓ | Indicates if product is a Brand you are already offering for sale on Amazon | |
| Category You Offer | ✓ | Indicates if product is in a Category where you’re offering products for sale on Amazon | |
| Lowest Price In Last Week | ✓ | Lowest Sell Price for product in the last week | |
| Page Views | ✓ | Volume of product Page Views expressed as HIGH, MEDIUM, LOW | |
| Product Performance | ✓ | Product Performance expressed as HIGH, MEDIUM, LOW | |
| Sub Category | ✓ | Product Sub Category | |
| Category | ✓ | ✓ | Product Category |
| EAN | ✓ | ✓ | EAN, if available |
| ISBN | ✓ | ✓ | ISBN, if available |
| UPC | ✓ | ✓ | UPC, if available |
| Buyer Industry | ✓ | The industry the Buyer is in that made a product request to Amazon | |
| Date Buyer Requested | ✓ | Date when the Buyer made a product request to Amazon |
Where can I learn more about Amazon Business?
Visit the Amazon Business webpage: https://business.amazon.com/
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