| Available Column Data | Description | Availability |
| Amazon Link | Link to Amazon product page | |
| Amazon Seller | Returns whether Amazon is a competing seller on listing | |
| ASIN | ASIN identifier of product | |
| B2B Sales Rank | Sales Rank as it relates only to Amazon Business purchases | Web app BPO only |
| B2B Sales Rank Growth | Growth in B2B Sales Rank expressed as HIGH, MEDIUM, LOW | Web app BPO only |
| Brand | Product’s brand name | |
| Brand You Offer | Indicates whether the BPO product is sold by a brand you have a history of selling | Web app BPO only |
| Buy Box Landed | The active BuyBox sales price on listing + buyer’s shipping charge (if any) | |
| BuyBox Contention | Number of FBA offers that are competing for and are rotating on the Buybox | |
| Buyer Industry | The industry that the Buyer is in that made the request for Amazon to sell a product that does not currently have an Amazon listing | Web app BPO only |
| CamelCC | CamelCamelCamel.com link showing sell price history chart | |
| Category | The product’s Amazon category | Web app BPO only |
| Category You Offer | Indicates whether the BPO product is sold in an Amazon Category that you have a history of selling in | Web app BPO only |
| Color | An product’s color | |
| Cost Subtotal | Total fees charged by Amazon. Referral Fee + Variable Closing Fee + Fullfilment Subtotal (FBA fees, if applicable) | |
| Custom Notes | Allows you to add your notes about a product into the grid for any product | Web app only |
| Date Buyer Requested | The date that the Buyer made the request for Amazon to sell a product that does not currently have an Amazon listing | Web app BPO only |
| EAN | EAN of product | Web app BPO only |
| Est Sales | Estimated number of products are sold on a listing on a monthly basis. Est Sales are shared by all sellers sharing the BuyBox. See BuyBox Contention | |
| Favorites | Add/Remove products to your custom Favorites lists. Solid star represents a product already added to a Favorites list | Web app only |
| Fulfillment Subtotal | The sum of Amazon FBA fullfilment fees | |
| Inbound Shipping Estimate | Cost of shipping the product (ie: to an Amazon fulfillment center). Added as an optional cost in “Additional Expenses” screen. Expressed as an average cost per lb. assumption which is applied to all products | |
| ISBN | ISBN of product | Web app BPO only |
| Keepa | Keepa.com link showing historical sell price and sales velocity chart | |
| Last Run | Date and time the product was last processed by the app. Results can be refreshed in the app by using the Refresh feature | |
| Low New FBA Price | Lowest FBA fullfilled sell price on a product listing | |
| Low New Mfn Price | Lowest merchant fullfilled sell price + shipping (if applicable) on a product listing | |
| Lowest Price Last Week | The lowest sell price on a BPO product listing over the last 7 days | Web app BPO only |
| Manufacturer | Manufacturer of product | |
| Margin % | Profit Margin %. Profit / Sell Price | |
| Model | Model of product | |
| New FBA Num Offers | Number of FBA sellers on product listing | |
| New MFN Num Offers | Number of merchant fulfilled sellers on product listing | |
| Package Dimensions | Package Length x Width x Height | |
| Package Quantity | Quantity of product packs sold together in one bundle. Used for multi-pack calculations. This cell can be edited for custom calculations | |
| Package Weight | Package weight. Important for shipping cost | |
| Page Views | Volume of product Page Views expressed as HIGH, MEDIUM, LOW | Web app BPO only |
| Parent ASIN | The parent ASIN for a listing with variations | |
| Part Number | Part number of product | |
| Product Group | The name of a product category, such as sporting goods, to which an product belongs to | |
| Product ID | Shows the UPC, EAN, ASIN or ISBN from your supplier sheet that was used to match the product to Amazon. Useful for reconciling results to original supplier sheet | |
| Product Performance | Product Performance expressed as HIGH, MEDIUM, LOW | Web app BPO only |
| Profit | Profit on each sale. Sell Price minus all costs associated with selling on Amazon ie: shipping, taxes, additional fees (if applicable) | |
| Purchase Price | Shows the cost of purchasing the product from your supplier or the cost required to manufacture/produce a single unit. Otherwise known as cost of goods sold (COGS). Obtained from your supplier sheet and required for accurate Profit calculations. This cell can be edited for custom calculations | |
| Rating | Average customer review rating on listing | |
| Referral Fee | Amazon FBA fee charged to seller. For more information on FBA Fees visit Selling on Amazon Fee Schedule | |
| Reviews | Number of customer reviews on listing | |
| ROI | Return on Investment. Profit / Purchase Price | |
| Sales Rank | Indicates how well an product is selling within its product category. The lower the number, the better the product has sold | |
| Sell Price | Assumed sell price of product. FBA fees & Profit calculations are based on this price. App will assume sell price to either a) Low New FBA Price or b) Low New Mfn Price if no FBA fullfilled sellers exist on listing. This cell can be edited for custom calculations | |
| Seller Proceeds | Gross profit before paying for product’s purchase price from supplier (COGS). Sell price – Cost Subtotal | |
| Sub Category | Product Sub Category | Web app BPO only |
| Title | Title of the product’s Amazon listing | |
| Total Offers | Total number of FBA and MFN sellers on listing | |
| UPC | UPC of product | Web app BPO only |
| Variable Closing Fee | Amazon FBA fee charged to seller. For more information on FBA Fees visit Selling on Amazon Fee Schedule | |
| VAT % | VAT % used to calculate VAT $. This cell can be edited for custom % calculations | |
| VAT $ | VAT tax applied per swttings in Additional Expenses settings | |
