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    Amazon's trademark is used under license from Amazon.com, Inc. or its affiliates.

    Analyzer.tools is in no way affiliated with Amazon, Inc. or any of its subsidiaries.

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    Latest Blog Posts

    • Nov 02, 2026

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    Latest Tweets
    11 Nov 2120532300920447328

    Worldwide, 61 of every 100 items bought on Amazon in Q3 2026 came from independent sellers. Amazon sold the other 39 itself.

    By sales value, the seller share is closer to 69% (estimate).

    Is that share still growing? ↓

    Image for the Tweet beginning: Worldwide, 61 of every 100 Twitter feed image.
    11 Nov 2120532313117450279

    Not lately. It was 62% in Q3 2025 and 61% to 62% in every quarter of 2025 (reported by Amazon).

    Image for twitter card

    Amazon Statistics: A 2026 Look at Users, Sellers, Revenue, and Marketplace Trends

    Amazon statistics for 2026: shoppers, product listings, sellers, revenue and seller fees, and share of U.S. e-commerce...

    www.analyzer.tools
    10 Nov 2120169913579122952

    Amazon earned $66.1B from seller fees and ads in Q3 2026. That's 96.6% of its retail sales, up from 89.3% a year earlier.

    Retail sales grew 2%. Seller services grew 9% and ads 11%.

    Will Amazon keep raising seller fees to drive revenue? ↓

    Image for the Tweet beginning: Amazon earned $66.1B from seller Twitter feed image.
    10 Nov 2120169926124306838

    Nobody outside Amazon knows, but the gap is closing fast. "Retail sales" is Amazon's online-store line ($68.5B). Ads include non-seller advertisers, and Prime Day moved to Q2 this year, which lowers Q3 retail growth. Full breakdown:

    Image for twitter card

    Amazon Statistics: A 2026 Look at Users, Sellers, Revenue, and Marketplace Trends

    Amazon statistics for 2026: shoppers, product listings, sellers, revenue and seller fees, and share of U.S. e-commerce...

    www.analyzer.tools
    9 Nov 2119807991587520586

    Fewer than 8,000 sellers now generate half of the roughly $300B in U.S. third-party sales on Amazon. Under three years ago, it was about 15,000.

    Active U.S. sellers are also down to about 500K, from 584K in Jan 2025.

    Is there still room for new sellers? ↓

    Image for the Tweet beginning: Fewer than 8,000 sellers now Twitter feed image.
    9 Nov 2119808004027716078

    About 165,000 sellers listed a first product on Amazon in 2025. That's down 44% and the lowest since tracking began in 2015. Full data:

    Image for twitter card

    Amazon Statistics: A 2026 Look at Users, Sellers, Revenue, and Marketplace Trends

    Amazon statistics for 2026: shoppers, product listings, sellers, revenue and seller fees, and share of U.S. e-commerce...

    www.analyzer.tools
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