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Windows May 14, 2019

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13 Nov 2121257053675249994

Amazon is 35.7% of U.S. e-commerce (2025 estimate). But its share of U.S. spending swings by category: 35% of sporting goods, 32.1% of electronics, 3% of grocery.

How does that compare with Walmart? ↓

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13 Nov 2121257065851298089

Amazon is 9.6% of all U.S. retail spending (Q2 2026). Walmart is 7.5%. Data and sources:

Amazon Statistics: A 2026 Look at Users, Sellers, Revenue, and Marketplace Trends

Amazon statistics for 2026: shoppers, product listings, sellers, revenue and seller fees, and share of U.S. e-commerce...

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13 Nov 2121257077519843408

Researching a product before you buy it? shows what you're up against. Plans start at $15: https://www.analyzer.tools/?utm_source=x&utm_medium=social&utm_campaign=amazon-stats-2026&utm_content=day5-cta#pricing-section

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12 Nov 2120894708448977183

On 49.3% of listings, one seller holds the Buy Box 80%+ of the time. Amazon holds it on 13.8%.

Where does Amazon hold it most? ↓

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12 Nov 2120894720801231343

Books (51.4%) and Baby (41.5%). Full data and sources:

Amazon Statistics: A 2026 Look at Users, Sellers, Revenue, and Marketplace Trends

Amazon statistics for 2026: shoppers, product listings, sellers, revenue and seller fees, and share of U.S. e-commerce...

www.analyzer.tools

11 Nov 2120532300920447328

Worldwide, 61 of every 100 items bought on Amazon in Q3 2026 came from independent sellers. Amazon sold the other 39 itself.

By sales value, the seller share is closer to 69% (estimate).

Is that share still growing? ↓

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11 Nov 2120532313117450279

Not lately. It was 62% in Q3 2025 and 61% to 62% in every quarter of 2025 (reported by Amazon).

Amazon Statistics: A 2026 Look at Users, Sellers, Revenue, and Marketplace Trends

Amazon statistics for 2026: shoppers, product listings, sellers, revenue and seller fees, and share of U.S. e-commerce...

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